New Findings Show Google Organic Clicks Shifting to Paid

It’s always been usual practice to emphasize more of your SEO resources towards generating organic traffic for your website, instead of paid traffic. It made sense since organic search links were attracting 70% of the clicks.

But it may be time to move away from the usual, into something new. According to new findings, Google organic clicks are shifting to paid—at least as far as eCommerce queries are concerned. You can read all about it at MOZ.