Your words are sending signals you may not realize. Learn which phrases commonly land the wrong way — and use our review list to audit your copy before…
Holly Buttura
Holly uses AI to support clear, human-first content—making it accessible, strategic and written for real people (not just algorithms). She’s Eternity’s go-to content clarity expert, combining sharp writing skills, deep SEO expertise and a practical understanding of how AI can support smarter workflows and better outcomes. She shares her home with two Rhodesian Ridgebacks: Ponyboy, a gentle giant with a heart of gold, and Maple, a young diva with attitude to spare.
Fun facts about Holly:
- I went to the Westminster Dog Show in NYC.
- I share the same birthday as Dan Rather and John Candy.
- I rocked lavender hair for almost a year.
- I won’t walk barefoot on wet grass.
- I watched MCU’s Black Widow three times in three weeks, and two of those were within 24 hours.
Recent Posts from Holly Buttura
Generic button labels like "Learn More" and "Click Here" are invisible to AI search systems. Learn why it matters, how to write better CTAs with our 3-Signal…
Struggling to get good results from AI? Use this simple tool to craft prompts that get clear, on-brand content—fast.
